Council Bluffs, IA — Rudy Giuliani is launching his TV ad in New Hampshire this week, with a spot depicting how he revitalized and cleaned up New York City– a case he has been making on the trail for months.

The campaign sought to avoid the airwaves for as long as possible in order to see how far his name recognition took him and more importantly, to keep as much dough in the bank for as long as possible since he is facing off against multi-millionaire Mitt Romney–who has already spent $17 million of his treasure chest and could potentially tap even more of his personal wealth. Additionally, though he has remained competitive in recent polls, he is trailingthe former Massachusetts Governor in New Hampshire by 12 points in the latest Boston Globe poll.

The Giuliani strategy is centered around competing and doing well in the early states, but the campaign is following what they refer to as a “long-term strategy” focused on Florida and the February 5 states for an eventual victory–since nearly all of the delegates necessary to win the nomination will be handed out that day. It should be noted that the campaign has already spent a couple million dollars in New Hampshire on radio advertising and direct mailings touting his mayoral record.

The former NYC mayor narrates the 60-second ad, which exemplifies his optimistic message about American potential, by talking about how the transition he helped lead his city through.

“They used to call it unmanageable, ungovernable…a city that was in very, very difficult condition when I became the Mayor,” he says as black and white images of 80s-era NYC are flashed on the screen. “By the time I left office, New York City was being proclaimed as the best example of conservative government in the country. We turned it into the safest large city in America. The welfare to work capital of America. And most importantly, the spirit of the people of the city had changed. Instead of being hopeless, the large majority of people had hope.”

Giuliani also takes the moment to reinforce his message that he is not a perfect candidate, but has the best experience among the GOPers in the field.

“I believe I’ve been tested in a way in which the American people can look to me. They’re not going to find perfection, but they’re going to find somebody who has dealt with crisis almost on a regular basis and has had results,” he concludes.