McCain’s next moves
Sunday, February 10th, 2008McCain has to raise a ton of money, he needs a bigger team, he needs to fold the RNC into his message machine, he needs a back channel to coordiate with the White House. He needs to get the GOP’s House and Senate campaign committees in sync. He must wrangle the GOP special interests into some sort of a cohesive machine. He needs an electoral college strategy, a popular vote strategy, and a long term general election plan. He needs to start defining the opposition and chart out his positive and negative messaging evolution through November. He’ll need to run new ads. He’ll need to identify his battlegrounds for the fall. He’ll need to carefully review the calendar to see what events to use and avoid.
Some things are easily anticipated: Memorial Day, the 4th of July, Labor day, conventions, debates.
But there are other things; sheduled reports to congress from the DOD and the CIA on Iraq and the world, economic reports from the Fed Chairman and the admin on the economy. The budget battle will be another major issue that comes in the fall.
In the meantime McCain will continue to visit and campaign in the remaining primary states but his message will shift to general election positioning.
Mike Huckabee is likely to beat him in several more states. But even during intermittent defeats McCain will find will opportunity to shore up his conservative credentials and start trying to define the fall race.
While Obama and Clinton battle, McCain would like to concentrate on framing democrats. But he’ll have a second concurrent task with rallying his own party.
He will have to unite senators who have resented his maverick streak. He will have to unite house members who always resent senators. He will not have to overcome the fact that no senator has won the WH since JFK, because his democratic rival is gonna be a Senator too.
But make no mistake, while there may not be as much intensity in plain view, behind the scenes the scramble is on. McCain knows against democrats he now has a head start in planning for the fall…he also knows he needs every break he can get to prepare….the McCain Machine is in production

TEN DAYS IS A LONG TIME.