The Romney campaign launched a new television ad in Iowa and New Hampshire today focusing on illegal immigration. Romney addresses immigration on a daily basis at his Ask Mitt Anything events. Voters also constantly ask him about it on the trail.

The ad called “Take Charge” starts with black and white statistics that move over a still picture of barbed wire.  The ad then transitions to video of the former Massachusetts Governor getting sworn in, talking to voters, and ends with a close up of Romney rolling up his shirtsleeves as if to say now this is when the real work gets done. The commercial has a sense of optimism and the Romney can-do attitude that he often talks about while campaigning.

The voice over then says, “He said no to driver’s licenses for illegals; no to in-state tuition; fought for English in the classroom. The only candidate with a proven record of fixing big problems.” Romney slams his Republican rivals on these topics daily. Most often it is Rudy Giuliani because Romney says Rudy ran New York City as a sanctuary city while he was mayor. He also attacks Mike Huckabee, but usually only by name in Iowa where he is tied in the polls to Romney, on the topic of tuition breaks for the children of illegal immigrants. Huckabee continually says that children shouldn’t pay for the sins of their parents. Giuliani defends his immigration policies while he was mayor by saying they helped bring down crime dramatically.

Immigration is a hot issue, especially with Republican voters, in the first caucus state of Iowa. Critics say Romney touts his immigration record and border security policies to deflect from the charge that he hasN less foreign policy experience than some of his rivals.

Watch the ad below: